Telling Stories That Matter

Powerful imagery – in fact most communication – has the greatest impact when the story it tells is both seen and felt. Recently, I was invited to run as a political candidate. Being in front of the camera instead of behind it was refreshing to say the least - and led to running a campaign the same way we run creative projects, with care, intention, and a focus on clarity. Whether shaping a brand or a ballot, good communication builds connection & emotion. Campaigns are a community effort. Navigating the demands of the race while running a small business, I leaned on my studio team and long-standing creative collaborators: Mike Fein on the other side of the camera, James Grady on logos and design, writer Toni Lansbury on branded messaging, and a small but mighty campaign team on all the rest.It was a privilege to run for the Town of Brookline Select Board. While I didn’t get the seat, the past months’ have been energizing and deeply rewarding, full of expansive conversations, connections, insight and perspective. At the core, our work as visual communicators is about shaping stories. Whether through a campaign, camera, or conversation, we decide how stories are told, and which ones get heard. As individuals, small businesses, or larger organizations, we’re part of a vital community ecosystem. Our voices matter. And compelling stories make a difference.