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wayne's world 10/20/11

wayne geyer is a copywriter with a mission: to change the way visual thinkers communicate. in his 'write more good' workshop in dallas this fall, wayne helped creatives learn to write boring headlines, and then make them better, along with other valuable skills such as learning to solve communication first, then design. my one regret was that i missed day two, where i could have captured participants learning to distill any creative challenge to five words (or less). five is indeed my favorite number, but i had to catch a flight back to boston for an assignment. not to worry, we are working with wayne on our own boring headlines - stay tuned!